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As a real estate agent, you know how important it is to maintain a strong online presence. Social media is a great way to stay connected with your clients, promote your services and listings, and build your brand.
But being a successful agent in 2023 means wearing a lot of hats, and usually doing the work of multiple people. From showing properties to potential buyers, to negotiating contracts, to marketing and advertising your services, there’s no shortage of things on your “to-do” list.
And on top of all of these other responsibilities, managing your social media accounts can take up a lot of time and effort, especially when you’re trying to stay consistent with your posts. But the good news is, there are tools & resources you can use to help save you a ton of time and effort when it comes to social media.
Here are four easy ways that can help you save time and stay consistent on social:
#1: LET’S GET AUTOMATED
Sometimes it can feel impossible to find the time to do everything you need to do each day. Schedules get full and things can fall through the cracks.
And one of the first things to fall to the wayside is usually social media management. That’s where automation can help.
Automation allows you to set up a system that posts content on a consistent schedule. And by automating your KCM content, you can be sure that you’re always sharing quality content with your sphere.
If posting to social media is something that never gets checked off your list, set up automatic social posting today, so you always have fresh, relevant content on your social feed.
Check out one one KCM Member has to say about autoposting below:
“I utilize the auto-posting feature frequently and have found it very useful in my business; I am a big fan of this feature. Autoposting helps to build brand recognition. The blog posts, infographics, and social graphics allow you to consistently highlight expert advice and quality information, which is a great way to build trust and credibility with potential customers. Autoposting helps to create consistency as you can easily schedule when posts will go up and ensure they appear on the right day and time when your sphere is most active on social media and keep you top of mind.”
-KCM Member, Ed Brittingham
#2: USE A SOCIAL MEDIA CALENDAR
Your social media calendar is going to be your new best friend.
A social media calendar is a working document used to schedule out all of your social media content by network for the week/month in advance. Creating a calendar will save you time and help make your life easier because you won’t have to scramble to find content to post on the fly. You’ll be able to visualize your social content strategy in advance and stay organized across all networks.
A social media calendar allows you to create a consistent flow of content (even when you get super busy) that will help you reach your overall marketing goals. When you’re consistent with your posting strategy, your online audience will start to expect and look forward to your content.
You’ll also be able to easily track and analyze data across all networks to gauge what’s working and what’s not working, so you can shift your approach if needed. Flexibility is a key component of your social media marketing strategy.
We put together a few tips to help you create your own personalized social media calendar. And check out what another Member, Keri White, has to say about using a social media calendar to stay consistent:
#3: KNOW THE OPTIMAL POSTING FREQUENCY
Have you ever had a jingle stuck in your head? Or perhaps you’re familiar with a slogan that you could start reciting and 90% of people could finish?
As a real estate agent, you want your name to come to someone’s mind any time the topic of real estate comes up, the same way we easily remember jingles and slogans. And one way you continually get your name out there should be through posting on social media.
Although the height of the pandemic is behind us, the shift over the past couple of years to doing business virtually has created a more convenient and accessible experience that many of us have grown to expect.
For successful marketing, it’s important to stay in constant touch with your audience. But how many social media posts per day should you publish to grow your brand? And what platforms should you be focused on?
There is no end-all be-all magical set of numbers that will have our social media platforms loaded with likes, followers, and re-tweets. Growth requires us to predict, measure the results, and then to make adjustments based on our findings. In the wise words of Maya Angelou, “Do the best you can until you know better. Then when you know better, do better.”
Instead of “wash, rinse, result, repeat,” think “post, analyze, adjust, repeat.”
Without research-backed data, predicting is about as effective as guessing. And guessing isn’t too far off of what most agents end up doing. But we know you want to stand out from other agents, and we’re here to provide you with some tips and resources that will help you do just that.
Check out the ideal posting strategies for each of the top social media platforms in 2023.
#4: REPURPOSE VIDEO CONTENT
If you’ve been doing your marketing homework, you know that video outperforms any other type of content across all social media platforms.
But we also know that creating your own videos is easier said than done. Video marketing can be time consuming, especially if you’re just getting started.
However, by repurposing content across all of your social media platforms, you can save yourself time and effort, while also making sure you’re getting the most out of your videos. Here are some tips to help you get started:
- Use Short Clips: Break down your longer videos into smaller, more digestible clips. These clips can be used to create highlights or teasers that are more likely to be seen and shared.
- Create GIFs: GIFs are great for capturing attention and adding a bit of fun to your content. You can use GIFs to create a unique image that stands out in a crowded news feed.
- Repost on Different Platforms: Don’t just post the same video across all of your social media platforms. Instead, look for ways to repurpose the content so it resonates with each platform. For example, you could create a short video for Instagram, a longer video for YouTube, and a GIF for Twitter.
- Promote Old Content: Don’t forget about your old video content. You can easily repurpose old videos and give them new life. This is a great way to save time and money while still providing valuable content to your followers.
By following these tips, you can easily repurpose video content across all of your social media platforms. This will help you maximize your reach and engage with potential customers.
Bottom Line
Real estate agents are always looking for ways to save time, especially when it comes to staying consistent on social media. With so many platforms and ever-changing trends, it can be hard to keep up and make sure you’re posting regularly. But, there are ways to simplify your social media strategy and save time so that you can focus on other aspects of your business.
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